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Seasonal · Black Friday

Black Friday gift guide

Short answer: Black Friday 2026 is Friday, November 27 (the day after US Thanksgiving on Nov 26). Amazon’s Black Friday week is expected to run around Nov 19 to Nov 30, but Amazon has not confirmed it yet. It is a good time to buy bigger gifts that are often discounted, such as e-readers, VR headsets, smart lighting, speakers and storage, as long as the product is one you would buy anyway.

By the Wrapworthy teamUpdated 12 picks

Heads up: we earn a commission when you buy through links on this page, at no extra cost to you. We don’t show prices, star ratings or discount amounts, and we don’t publish coupon codes.

Deals right now

Deals will be marked here once live. When Black Friday gift guide deals start, picks that are on sale at Amazon.com or Amazon.ca get an “On sale” label here and on their cards. We never show prices, so always check the current price on Amazon.

When is it?

  • Black Friday: Friday, November 27, 2026, in the US and Canada.
  • Amazon has not announced its 2026 dates yet. Based on 2025 (Nov 20 to Dec 1), we expect Amazon’s Black Friday Week to run around Thu Nov 19 to Mon Nov 30, 2026. That is our estimate, not a confirmed date.
  • Amazon usually announces the exact dates about ten days before. We will update this page when it does.
  • Cyber Monday follows on Monday, November 30. See our Cyber Monday guide.

What’s worth buying?

  • Gifts you would buy anyway at a fair price: a Kindle Paperwhite, a Meta Quest 3S, Bose or JBL speakers, a Samsung T7 SSD, Philips Hue lighting.
  • Bigger “one main gift” items in the 100 and up range, where a sale makes the most difference.
  • Gaming gifts for someone with a Switch 2, PS5 or PC: see our Black Friday gaming and tech picks.

What usually goes on sale?

  • Amazon’s own devices (Kindle and similar) are discounted in most Black Friday events.
  • Headphones, Bluetooth speakers, storage and smart-home lighting are commonly discounted.
  • Toys, LEGO and board games often see sales, though popular sets can sell out.
  • New consoles and brand-new games are discounted less often; bundles are more common.

Our picks

Kindle Paperwhite 16GB (2024)Top pick

Earlier Kindle Paperwhite model shown. Photo: Jacek Halicki, CC BY-SA 4.0, via Wikimedia Commons; resized and cropped.

#1 · $100+

Kindle Paperwhite 16GB (2024)

Best for: Readers who read in bed

USCA

On Amazon paid link

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Why we picked it: A glare-free e-reader that's light enough for hours and lasts weeks per charge.

What reviewers love: Excellent battery life, fast page turns, comfortable to hold and easy to carry everywhere.

Common complaint: No repeated complaint stood out in the review summary when we checked.

Who it suits: Someone on your list who reads every night and travels light.

Vetted Oct 27, 2026 against customer reviews.

Meta Quest 3S 128GB VR headsetBig gift

Photo: Loafhouse, CC BY 4.0, via Wikimedia Commons; resized and cropped.

#2 · $100+

Meta Quest 3S 128GB VR headset

Best for: First-time VR

USCA

On Amazon paid link

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Why we picked it: A standalone VR headset with no PC or console needed.

What reviewers love: Easy to use, very entertaining and kids love it.

Common complaint: Some report blurry visuals.

Who it suits: Someone on your list who is curious about VR and wants it without a gaming PC.

Vetted Oct 27, 2026 against customer reviews.

Samsung T7 portable SSD 1TBPractical

Shown: Samsung T7 Shield, a sibling model. Photo: Dinkun Chen, CC BY-SA 4.0, via Wikimedia Commons; resized and cropped.

#4 · $100+

Samsung T7 portable SSD 1TB

Best for: Anyone without a backup

USCA

On Amazon paid link

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Why we picked it: A card-sized drive for backups, photos and game libraries, far faster than a USB stick.

What reviewers love: Reliable, fast transfers and tiny dimensions.

Common complaint: It can get warm under heavy load, and a few devices have compatibility quirks.

Who it suits: Someone on your list who needs fast, pocketable storage for game files or footage.

Vetted Oct 27, 2026 against customer reviews.

Philips Hue White & Color starter kit (bridge + 2 bulbs)Smart home

Earlier-generation Hue Bridge shown. Photo: Sho Hashimoto, CC BY 2.0, via Wikimedia Commons; resized and cropped.

#5 · $100+

Philips Hue White & Color starter kit (bridge + 2 bulbs)

Best for: Smart-home beginners

USCA

On Amazon paid link

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Why we picked it: The starter kit for colour smart lighting you can schedule or control by voice.

What reviewers love: Good quality, easy setup, bright bulbs and flexible schedules and colours.

Common complaint: A few had trouble getting the bridge onto Wi-Fi.

Who it suits: Someone on your list who is ready to start a smart-lighting setup at home.

Vetted Oct 27, 2026 against customer reviews.

Nintendo Switch 2 Pro ControllerTop pick

Photo: Kyu3a, CC BY-SA 4.0, via Wikimedia Commons; resized and cropped.

#6 · Under $100

Nintendo Switch 2 Pro Controller

Best for: Switch 2 players on the TV

USCA

On Amazon paid link

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Why we picked it: The controller Switch 2 owners upgrade to first, with back buttons for action games.

What reviewers love: Comfortable grip for long sessions, smooth sticks, strong battery life and a premium, solid feel.

Common complaint: Some reviewers question the value at its price.

Who it suits: Someone on your list who plays Switch 2 on the TV and wants a proper controller.

Vetted Oct 27, 2026 against customer reviews.

Garmin Forerunner 165 running watchSplurge

Photo: Ed Crystal, CC0, via Wikimedia Commons; resized and cropped.

#7 · $100+

Garmin Forerunner 165 running watch

Best for: Runners stepping up from a basic band

USCA

On Amazon paid link

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Why we picked it: A bright AMOLED running watch with accurate tracking and suggested workouts.

What reviewers love: Accurate tracking, bright readable display, multi-day battery and useful workout suggestions.

Common complaint: A few report phone connection issues.

Who it suits: Someone on your list who is training for a run or wants better sleep and fitness data.

Vetted Oct 27, 2026 against customer reviews.

Instant Pot Duo 6 Qt 7-in-1Kitchen hero

Photo: Ajay Suresh from New York, NY, USA, CC BY 2.0, via Wikimedia Commons; resized and cropped.

#8 · Under $100

Instant Pot Duo 6 Qt 7-in-1

Best for: Busy households

USCA

On Amazon paid link

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Why we picked it: The pressure cooker that makes weeknight dinners, rice and eggs fast and easy.

What reviewers love: Versatile, easy to use, quick cooking and great-tasting results.

Common complaint: No repeated complaint stood out in the review summary when we checked.

Who it suits: Someone on your list who wants weeknight dinners on the table faster.

Vetted Oct 27, 2026 against customer reviews.

LEGO Nintendo Entertainment System setBig build

Shown: the original NES console this LEGO set recreates. Photo: Evan-Amos, Public domain, via Wikimedia Commons; resized and cropped.

#9 · $100+

LEGO Nintendo Entertainment System set

Best for: Retro gamers wanting a weekend build

USCA

On Amazon paid link

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Why we picked it: A multi-day build of the classic console and TV with working mechanical parts.

What reviewers love: Clear instructions, clever mechanisms and big nostalgic value for LEGO and Nintendo fans.

Common complaint: No repeated complaint stood out in the review summary when we checked.

Who it suits: Someone on your list who remembers the NES and has shelf space for a big build.

Vetted Oct 27, 2026 against customer reviews.

JBL Clip 5 Portable SpeakerTravel pick

Photo: Kyu3a, CC BY-SA 4.0, via Wikimedia Commons; resized and cropped.

#10 · Under $100

JBL Clip 5 Portable Speaker

Best for: Commuters and hikers

USCA

On Amazon paid link

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Why we picked it: A small waterproof speaker with a built-in clip for bags, bikes and showers.

What reviewers love: Clear sound for the size, solid build and easy Bluetooth pairing.

Common complaint: Battery life gets mixed reviews.

Who it suits: Someone on your list who wants a speaker that clips onto a bag.

Vetted Oct 28, 2026 against customer reviews.

WingspanStrategy pick

Photo: Pongrácz Zsolt, CC BY-SA 3.0, via Wikimedia Commons; resized and cropped.

#11 · Under $100

Wingspan

Best for: A step up from classic games

USCA

On Amazon paid link

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Why we picked it: A calm, beautiful engine-building game about birds that wins over non-gamers too.

What reviewers love: Gorgeous artwork, lots of strategy and fun for the whole family.

Common complaint: Takes a while to learn fully at first.

Who it suits: Someone on your list who likes calm strategy games and pretty components.

Vetted Oct 28, 2026 against customer reviews.

Elgato Stream Deck MK.2Splurge

Stream Deck shown with a custom key layout. Photo: RacoonyRE, CC BY-SA 4.0, via Wikimedia Commons; resized and cropped.

#12 · $100+

Elgato Stream Deck MK.2

Best for: Streamers and shortcut lovers

USCA

On Amazon paid link

More info

Why we picked it: Fifteen programmable keys that turn streaming, editing or work shortcuts into one tap.

What reviewers love: Easy setup, deeply customisable keys and a real boost to workflow, especially for streamers.

Common complaint: Some feel it costs a lot for what it does.

Who it suits: Someone on your list who streams, edits or juggles lots of apps at the desk.

Vetted Oct 27, 2026 against customer reviews.

Frequently asked questions

When is Black Friday 2026?

Friday, November 27, 2026, the day after US Thanksgiving (Thursday, November 26).

When does Amazon’s Black Friday sale start in 2026?

Amazon has not announced it yet. In 2025 its Black Friday Week ran Nov 20 to Dec 1, so we expect around Nov 19 to Nov 30, 2026. Treat that as an estimate.

Is Black Friday the same in Canada?

Yes. Black Friday is the same date in Canada, and Amazon.ca usually runs its sale on the same days. Canada also has Boxing Day on December 26.

Will you list deal prices?

No. Prices change hour by hour, so we never show them. When a pick is on sale we will add an “On sale” label; always check the current price on Amazon.

Do you have coupon codes?

No. We don’t publish coupon codes. Any discount shows on the Amazon listing itself.